Beautiful
Evidence

by Edward Tufte

“How observation turns into explanations and evidence.”
“The metaphor for evidence presentations is analytical thinking.”

Mapped picture:
Image as Evidence and Explanation

Explanatory, Journalistic, and
Sceintific images should be nearly
always mapped, contexturalized, and placed on the universal grid
To contexturalize,  provide the image scale, diagram, overlay, numbers, and words to image.

Links and Casual Arrows:
Ambiguity in Action

Links and Causal Arrows:
Ambiguity in Action

Analytical Design:
The Fundamental Principles

Analytical Design:
The Fundimental Principles

Power Point:
Cognitive Style